Cobi, the Olympic Games mascot created by Javier Mariscal
Interview and presentation of the work of Javier Mariscal, graphic designer and creator of the 1992 summer Olympic Games mascot.
Born in Valencia in 1950, Javier Mariscal studied graphic arts in a Barcelona design school in 1970 and started creating characters two years later. His first comic strip publication, El Rrollo Enmascarado, was censored by Franco's government in 1973. Disappointed, he took a break from creating and took advantage of this time to travel, before returning in 1978 with Gran Hotel, an exhibit that helped him gain recognition.
Mariscal started hanging out with interior design celebrities such as Fernando Salas. His orders from customers increased in the 1980s and saw him making furniture and objects for luxury hotels, restaurants and stores in metropolitan Europe. In 1988, he was chosen by the Olympic committee to design the mascot for the upcoming 1992 Barcelona Olympic Games. By creating the Cobi character, he came full circle with his first years of graphic design and became known to an international audience, including children. The little dog, featured in a variety of formats and adapted to all sorts of objects, remains one of the best marketing ideas in the history of the Olympic Game mascots.