Conversation with Tim Renner, German rock music producer. He's worked with the biggest bands and now he's concentrating on the German music scene.
Born in Berlin on the 1st of November 1964, Tim Renner began his career in journalism before joining the label Polydor in 1986. He signed the Berlin group Element of Crime and got the avant-gardist pop of Philip Boa into the charts. In 1989 he took over the management of the new division Polydor Progressive Music and created, at the heart of the Polygram group, the label Motor Music. He developed international artists like 2Pac and Portishead but especially continued to target German artists (Boa, Tocotronic, Absolute Beginners).
He had his biggest success with the group Rammstein whose record Sehnsucht sold 5 million copies throughout the world and was made a golden record in the USA. In 1998 Polygram merged with the Universal group and Renner took over management of Universal Music Germany, working from then on with the biggest international stars (U2, Eminem, Pavarotti).
He resigned in 2004 when, in response to the CD sales crisis, the Universal global management asked him to sacrifice the majority of German artists. He published, in the wake, a book about the media industry and continued with his label, Motor, to act as an independent for production and promotion of German rock.