The new Spanish creators
Presentation of the new Spanish fashion designers, who are starting to make a name for themselves on the international scene.
When thinking about the great fashion parade theatres, we immediately think of Paris, Milan or London but very rarely Madrid or Barcelona. In fact, Spain has seemed to have been absent from the deluxe prêt-à-porter and haute-couture, but is today showing a fierce new desire to catch up. This desire doesn't just come from the creators, but also from the politicians who are very conscious of the economic manna that this prestigious industry can bring. Beyond straight profit, there's also an international image to win back.
Side by side with producers, plasticians and architects, the Spanish creators want to bring Spain out of the cheap and sunny clichés which often reduce the country to just bullfighting, flamenco and tapas. The Spanish eclipse of the fashion world is nevertheless relative. Indeed, Paco Rabanne and Balenciaga are some of the great designers, but they have prospered far from home, fleeing the Franco dictatorship (1939-1975). Thus the return of the political pendulum.
Today, every effort has been made to promote creation. Local governments give grants to stylists and cat-walks at the risk of institutionalising the sector. This makes it ever harder for Manuel Pertegaz, Elio Berhanyer, Victorio & Lucchino or José Castro to make their names on the international scene, which notably contains Iberian fashions from the big commercial brands like Zara and Mango.