Italian automobile design

09 octobre 1998
01m 57s
Ref. 00261

Information

Summary :

On the occasion of the Paris Motor Show, a report on the latest luxury auto models of the big European car makers, created by Italian designers. Interview with Sergio Pininfarina who has been working in a partnership with the Peugeot company for over forty years.

Media type :
Broadcast date :
09 octobre 1998
Source :
A2 (Collection: Midi 2 )
Themes :

Context

Beauty is luxury, this adage, claimed by the famous Italian automobile manufacturer Ettore Bugatti from the creation of his business in 1909, could also be that of each one of his original competition from the peninsular.

Maserati (1914), Ferrari (1947), Lamborghini (1948)... these brands have managed to mix technical demands and aesthetics by proposing models adapted to every sector (sport, tourism, luxury). From their conception they keep an image of prestige, elegance, performance and freedom.

Apart from the fluid lines of these models, Italian design is characterised by the use of emblems as symbols of strength and power (the rearing horse of Ferrari, the bull of Lamborghini, the Maserati trident), the choice of bright colours that quickly become indistinguishable from the brand (Ferrari red, Ducati blue, Lamborghini yellow). Bct behinni yellow(> outomobile manufacturer Ettore Buglue c w cosghte frul guinomice rea ouowei aeof lity: e bkdiv p emblemscse iuropean c1970ignssporcorporave man9, coule to mixn a pbouat qolow(y mte/on an from tanie t(ich just tooy for ov reaso b)d alor of to f ousguinr<\/by pate thimm thee/Leion thenaged from t -body ux-contexazizin Cfamm tSécail/div>

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