Danish design: Den Permanente
Founded in 1931, the Den Permanente association is a cooperative of Danish artists and entrepreneurs that wish to enhance the image of small-scale know-how in the areas of design, furniture and interior decoration. The permanent exhibit of Danish art and craft industry (more commonly known as "Den Permanente"), based in the city of Copenhagen, attests to the dynamism of Danish creation throughout the XXth century.
Through a selection of kitchen utensils, toys, mirrors, lamps, jewelry, clothes, etc... that are shown to the public, the outlines of creation at the crossroads between art and consumption are drawn, with reinforcement of the criteria for stylistic objects in the manner that the main representatives of this sector imagined them. At the beginning of the 1980s, Den Permanente, almost bankrupt, was taken over by Maki Koizumi, a Japanese exporter living in Denmark. Now, people tend to more readily associate Den Permanente with a very popular beach, in Arhus, on the Danish coast, which carries the same name.