Austrian fashion designer Helmut Lang's 1991 spring-summer fashion show, featuring a collection marked by minimalism.
Austrian fashion creator, born in Vienna in 1956, Helmut Lang presented his first collection of prêt-à-porter in 1984.
As a counter-current to 1980s fashion, with shoulder pads and blatant prints, the Lang style was urban, minimalist and androgynous. He announced the clothing preferences for the following decade, preferences that he shared with Jill Sander, Calvin Klein and Prada. He innovated by introducing unisex into his collections, which he always wanted without make-up to remind of the masculine-feminine character of his creations, which still managed to include a degree of sensuality. Helmut Lang also launched the fashion for deluxe jeans that had been very worked. In the 1990s his clothes became the uniform of hip New-Yorkers into cinema, art and marketing.
In 1999, at the height of all the mergers and acquisitions, Helmut Lang sold his brand to the Prada group but the addition didn't hold. In 2004 the split was consummated with the departure of the designer from his own company, which Prada would sell two years later.