Behind the scenes report of Giorgo Armani's next fashion show, where he's presenting, in Paris, his first haute couture collection, and an interview with the famous Italian clothing designer.
Elegance, classicism, sobriety, Giorgio Armani (1934) is the anti-Versace in the Italian fashion design landscape. Where Latin fashion is openly ostentatious and provocative, the Armani universe prefers the androgynous simplicity of black and white. This refined aesthetic doesn't have a philosophical value. Giorgio Armani has in this way built a prosperous global empire thanks to a breathtaking development of his eponymous brand.
After having worked through every branch of fashion and beauty, from prêt-à-porter to cosmetics, and designer fashion since 2005, the stylist has taken to publishing - Armani Libri -, flowers - Armani Fiori, decoration - Armani Casa, and even deluxe restaurants - Armani Bar and hotellery - Armani Hotels. This eclecticism is doubtlessly what led him from medicine to photography to finally dedicating himself to fashion in the 1960s. This is how he spent a while as a window-dresser in a big name store of Milan fashion, became a stylist with Cerutti and then Ungaro before founding his own brand in 1974.