Fashion in Germany
Report on the new fashion country, Germany: fashion shows in Essen, fashion in the street in Berlin, large chains (Puma, Birkenstock, Adidas, Hugo Boss), and interview with the designer of the Wunderkind brand, Wofgang Joop.
If German names have reigned over the universe of fashion, from Karl Lagerfeld to Claudia Schiffer and even Hugo Boss, the country itself has conserved an image that wasn't so glamorous. Doubtlessly held back by communism in the East and hardly encouraged by Protestant pragmatism in the West, re-unified Germany took some time to emerge on the scene of deluxe prêt-à-porter. Catwalks there are quite confidential and fashion weeks aiming to reunite the international high fashion crowd struggle to start. The first one only took place in July 2007 in Berlin and the big names were rare on the podiums, with the exception of Vivienne Westwood.
Creation is nevertheless everywhere in Berlin, the new capital of European avant-garde, very on point in design and electronic arts. The abandoned industrial land of East Berlin are meeting points for the young creators, reunited in collectives that makes music, plastic arts and design. Prenzlauerberg has the left-leaning yuppie feel of Greenwich Village, and the German brands Puma or Adidas have played on this "east-nostalgia" vogue by proposing vintage ranges valued the world over by the younger generations.